Make no mistake. If you’re a blogger or an online publisher, you are a small business. In fact, the sooner you think of yourself as a small business, the sooner you will make the kind of money you deserve.
A lot of people blog for a living. It’s very easy to see why. When you publish blog posts, you are actually creating a long term asset. Think about it. Spend an hour writing a blog post and over the years, that blog post starts to pull traffic from the internet and a lot of that traffic would click on ads or buy stuff so that piece of content starts making money.
What if you had a piece of content that you spent all of 30 minutes or an hour writing and month after month, that piece of content generates $10? Now, you may be thinking to yourself that $10 is just chump change. You might be thinking that this is strictly beer money. Well, you’re not looking at the big picture.
What if you created 20 blog posts and put them all in your blog and each of them makes $10 a month? So that’s $200. And $200 over 12 months is $2,400. Not too shabby, right? What if you have 20 blogs? Now, we’re talking real money.
If you scale this up, it is one of the best sources of income you could ever find. Why? You only work once, but you earn many times over.
Compare this with your 9 to 5 job. It doesn’t even come close. Seriously. You go to work, you punch the clock and you put in the work for 8 hours, and then you punch the clock again. You keep repeating that process for two weeks and then you get a pay cheque.
Now, what would happen if you stop punching the clock to work at your office? That’s right. No money comes in. No work, no pay. Pretty sad, right? Pretty harsh. But that’s the reality of active income.
When you blog for a living, on the other hand, you’re creating passive income. So your time is your most important asset because when you create blog posts with your time, you’re making something that could possibly generate income for a long time to come.
The best part to all of that is you don’t have to do anything for that asset to generate income. This is why you need to look at blogging in a completely different way. Seriously. If you think that you’re not making the kind of money that you should be making off blogging, you have to change your mindset.
From hobbyist to business owner
One of the most important shifts in mindset that you could ever make involves the shift from a hobbyist to a business owner. If you are able to successfully make this transition, congratulations. You are well on your way to making a lot of money. And the best part? It is passive income.
You have to understand that when you think like a hobbyist, you look at blogging as essentially something that you do to fill the time. You get to it when you get to it. That’s your attitude.
I really can’t blame you because it’s a hobby. A hobby is supposed to be something that you do in your spare time. Well, who has time to spare nowadays?
We’re too busy showing up someplace, punching the clock, putting up our 8 hours in vain in the hopes of somehow, someway we will get a pay cheque every two weeks. We do this month after month, year after year.
In that context, it’s very easy to think that you really don’t have much time left over to blog. You’re beat up after you come home from work. It’s stressful and it’s physically demanding. So you just want to flop down on the couch, turn on the X-box, and play games until it’s time to go to sleep. You do that while you’re eating pizza.
Similarly, you can turn on Netflix, hang out with your girlfriend or boyfriend or significant other, enjoy some Chinese takeout food, and once that’s done, call it a night. I just described to you the typical life pattern of the average rank and file adult.
Well, if that’s where you’re coming from, it’s very easy to see your blogging as a hobby. You’ll get to it when you have the time. Because right now, you’d just rather watch this movie on Netflix.
Now you need small business software
On the other hand, if you look at blogging as a business, you’re going to be very mindful of how you spend your time. You’re not going to sit on your work chair and load up Facebook, turn on the Zynga Poker app and kill two hours playing poker. That has a time and place, but not now.
Instead, you have to get down to business. So you have a to-do list and a schedule. You then write blog posts according to that schedule, you post that material, you find pictures, you format it, you make sure that it looks pretty, you link out. You get the right software for your needs; communication software, publishing, invoicing, etc. You do everything that you need to do to produce a highly professional blog post.
Once that’s done, you do another piece and then another piece after that. Once you have published enough materials, you then go and watch Netflix or hit the gym.
That’s how business owners think. Everything has to have a time and place. Also, everything has to be purposeful. Otherwise, you’re not going to make money.
It’s in this context that you have to also think about getting small business software because I don’t care whether you’re making $100 a month or $100,000 a month off your blogging business. You have to invest in the right small business software to make sure that you’re tracking every penny. Investing in this category of small business software also helps you to be more efficient and more productive.
By looking at what you’re doing as a business, and getting the right small business software, you are positioning yourself for success. And I’m not just defining success as having hundreds of thousands of dollars at the end of the year. I’m actually defining success as feeling that you’ve actually built something with your life.
Because let’s face it, when you work with somebody else, you’re building somebody else’s dream. You’re building up somebody else’s asset and this is all well and good. But if you are a builder and you’re a creative person, maybe blogging is the better way for you.