Sydney is the vibrant capital of the Australian state’s New South Wales. It is the most populous city in the country and holds the biggest economy, which includes education, manufacturing, trading, and finance. As of June 30th, 2019, the Australian Bureau of Statistics reported that there were more than 2 million active trading businesses in the country, with over 2.5% increases in the number of companies between 2018 and 2019.
In recent years, the trend of corporate video production in Sydney rises as more and more companies in the city turn to video marketing to increase their traffic and leads and to stay ahead of the competition. A well-made corporate video helps the companies to improve their brand recognition, build their brand’s credibility and trust, reach out to more prospective clients, and connect to their target audience on an emotional level.
You can take many approaches when it comes to corporate video creation. This article will walk you through the five critical tips for creating the perfect corporate video for your business.
Tip #1: Hire a professional video creator or video production services
Creating a corporate video is a challenging task, especially for beginners. Various elements go into the planning and production of successful corporate videos. Hiring an expert videographer or video production services agency is the best option for companies that lack knowledge of video-making and video marketing.
Professionals who provide services like video production in Sydney offer valuable insights on the video’s scripts, content, logistics, editing, as well as all other nuances in the video planning and production procedure.
Tip #2: Concentrate on the company’s goal
Successful corporate videos typically contain cohesive messages, which the company usually obtained through comprehensive planning. The company should decide on what it wants to convey to its target audience and create a valuable yet interesting content or speech. It should also try to stick to the schedule as much as possible and never attempt to wing it during the actual shoot.
Set an appropriate tone to the video and try to skip overwhelming buzzwords. However, the vernacular used should not be too casual. An excellent corporate video strikes a rapport with the audience, so the company should decide how it would address its viewers in an accessible manner.
Tip #3: Pay attention to the video’s duration
Viewers do not want to waste hours of their time on a dull and long corporate video. So companies should always stick to the essentials when creating their video; the shorter the video, the better.
Adweek reported that the top videos on YouTube have an average duration of under three minutes. Although the ideal target runtime may vary depending on the content of the video, the company should use engaging visuals and concise language that communicate at a steady rate.
Tip #4: Introduce the point clearly
Even though teasers work exceptionally well in Hollywood, they typically miss the point when it comes to corporate videos. Instead of making the audience suffer through unnecessary information, mention the main topic early on and reiterate several times across the video.
The main point should be the key reason why viewers watch the video.
Tip #5: Tell a story
The company should not feature a stiff, talking head that talks to the camera all the time. The best way to get the audience hooked to the video is by telling a story. A well-crafted story that tugs on the audiences’ heartstring while conveying an on-point message will make the video and the company more memorable.
Creating a ripple that does not quickly dissipate amongst the sea of corporate video is not an easy feat. You are not only competing with your competitors in the same field to grab your audience’s attention, but you are also fighting against other forms of web content across all devices.
To increase the success of your corporate video, be sure to hire a professional and competent video production firm, stay focused on your goal, create short, entertaining, and on-point videos, and incorporate a story for better engagement. Also, never forget to include a call-to-action to your video.
About the Author
Maddison Brown is a freelance writer and a GOT fan. Apart from writing quality articles on various niches, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders.