For every Australian startup, marketing your startup is the main thing that should be carefully handled. By marketing, you can introduce yourself to the market and grab people’s attention.
Marketing is a way of communicating with people. You can understand customers’ demands, preferences, and feedback through it.
There are many ways by which you can be marketing your startup. Today social media is the best platform by which you can start your marketing campaign.
It’s a form of marketing that is used for creating and distributing content to targeted audience. For the rapid extension of startups, strong content is very helpful. You can make a good quality content with different tools.
Let’s have a look at some tools that can help.
SEO Tools for Startups
Content marketing is an SEO practice by which you can make your website appear closer to the top of the SERPs. If your content is comprehensive but not SEO based it will not provide you with maximum benefits.
Here are some tools that can make your content SEO optimised and provide a maximum reach to it.
Paraphraser
The Paraphraser.io tool is best for rewriting articles and paraphrasing of content for marketing startups. With this re-phraser, you can change your content to make it look new while having the same theme and meaning.
For marketing startups, strong content is very necessary. Through this content, one can introduce its business to the world and can sell their services. For making good quality content, this tool can be very useful.
This tool is free to use and has three modes. These three modes are fluency, standard and creative. With the fluency mode you can reword your content to look more readable to your audience. The standard mode can help you to change the words by adding synonyms to the text.
In creative mode, an overall paraphrasing of the given text is done. Unnecessary elements are removed and complex terminologies are changed to a simple ones. This paraphrasing is also free from every type of duplication.
The original meaning remains preserved and the same idea is represented in better words. Due to the strong AI technology behind the processing, the paraphrased material looks like as it it’s written by a human being.
Advantages
- This tool can paraphrase in different languages.
- It is compatible with different types of file formats.
- You can access it from every device.
Disadvantages
- You might not get proofreading feature
- In case of bulk content, you might need to pay.
PrepostSEO
Paraphrased content can have some duplication in it. After writing any content or text by taking information from multiple sources, it is important to check its plagiarism.
Plagiarism can harm the value of content and burden your profession with copyright issues. To avoid this problem, it is important to check out the plagiarism percentage in the content so that you can take the steps to remove it.
Prepostseo.com is a free plagiarism checker that can help you to find out the copied text in your content. This tool has a very friendly interface. To use it, all you need to do is enter your content or upload your file, and then click the button.
If you want to save your quotations from the check, you can do this by using the ‘Exclude Quotes’ option.
In the free version, you can check plagiarism of up to 1000 words. Once the process is complete, you will get the percentage of unique content and plagiarised content. Along with this, you also get a list of matched sources.
Advantages
- It has a Chrome extension for easy access.
- It has a quick process
- Due to a vast database, the results are accurate and secure.
Disadvantages
- some tools let you check plagiarism for a limited word count
- Plagiarism tool detect duplication if 6 to 7 words appear in sequence, not less than that.
Semrush
For marketing your startup, Semrush.com is an excellent tool. This tool checks out all the aspects of marketing with a critical analysis and provides you the detailed results. For online marketing, this tool is very much beneficial.
You just require the domain or keyword related to the startup and it will run an audit to mark its flaws, improvements and pros of it. For SEO research it runs a detailed analysis that suggests the keywords that can be added to the business content.
With this keyword, a startup can make itself visible on social media. You can check your website SERP position daily.
For every startup market research is very necessary. With this tool, you can do it easily. The research will help you to find out the strategies of competitors and share their idea by which you can grow organic traffic to your website.
You can build up an effective social media marketing strategy for your startup with this tool. It helps you to make social media ads and provide a track of competitors’ progress. It also gives suggestions about the social media posting by which you can grow your startup virtually.
Advantages
- Unveil the competitor’s marketing strategy.
- Run SEO audit for tracking website traffic.
- Provide effective ways of advertising and promotion.
Disadvantages
- sometimes keyword difficulty can’t be accessed accurately.
- It is a bit expensive tool
Softo
Softo.org is bundled software that facilities you with more than 215 tools. You can use these tools for free. Different types of tools are present.
Some of the tools are content-related. It has a paraphrasing tool by which you can rewrite poor-quality in a well-defined manner. Similarly, using the plagiarism checker, you can identify any copied material in your content.
If your content is too long, you can use its summarising tool to make it concise and comprehensive. Moreover, with the grammar checking tool, you can remove every type of punctuation, spelling and sentence formation mistakes to make content more readable.
You can check your page SEO, broken links, keyword density, DA of website, image SEO, etc. by this analysis.
It helps you to identify important keywords and tips by which you can increase your website visibility. The more your startup is visible and identified to the people the more it will get its market.
Advantages
- Help in making SEO optimised content.
- Provide a road map for startup marketing.
- Work as a calculator for business and finance fields.
Disadvantages
- It has a bit slow tools as compared to other online tools
Conclusion
SEO practice is very important for marketing your startup. For advertising and promotion, making appealing content is very important.
Optimised content is more easily accessible by the people. There are many utilities online by which you can make credible and original content. Examples of some SEO and marketing tools are given that can help you in this problem.
In short, for every business and startup, SEO practice is the initial step that should be taken very professionally and critically.
About the Author
Kelly Smith writes guest posts on topics such as SEO, digital marketing, education and technology to enhance the knowledge of various readers.
