How to Promote Your Software Product Online

Living in the age of computers has made our lives very comfortable. Smartphones and PCs work well only because there are specific pieces of software made to solve our issues. Instead of the availability of such a large number of such software products, several things are still missing. If you think that just making software for desired work can make you successful, you are wrong.

This is the biggest misconception of today’s world market. There is a large number of products that have failed because they were not promoted properly. In this article, we are going to help you promote your software product in the right way. After finishing this article, you will be aware of all the efficient ways that may give you the best results. Go ahead and take a look at these amazing ways.

The methods we will cover in this article, are;

You can either read this article from end to end, as recommended, or you can click the section names above, to jump straight to that section. So, without anything further, let’s jump into it!

 

How to promote your software product

 

Create a fantastic website

This is the first step in any digital marketing. Not only should the website be very fast to load, but it also needs to be appealing for the website visitor, and the content needs to ‘sell the sizzle’ of your product. Your website should talk more about the benefits of your software product, rather than just list the technical features. As an example, it’s great that it only uses XX disc space, however I want to know how it will improve my productivity.

Make sure that you create the website on a CMS that allows you to easily add to the website over time. You should have specific use case landing pages, for example, ‘Product X for Accountants’ or ‘Product X for Small Business’. Remember also, to have an engaging call to action on every landing page, to help convert these website visitors to free trial customers, or paid downloads, etc.

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How to promote your software product

 

Offer a free trial

You can promote your software product by offering the trial version of this software free of cost. By doing so, you can grab new customers and the customers also get to know about the features of the software.

You can also offer your software for free with some basic features. And those who want to use it can opt for the premium version. In today’s world, a lot of software products are working with this model.

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How to promote your software product

 

Have an engaging blog

Blogging about the product or what your audience cares about, is a fantastic way to get noticed, and build up some SEO metrics as well. Put it this way, you are reading a blog post right now!

I previously wrote an article about how we attract millions of readers each year through the 6Q blog. It takes consistency, effort and most of all, patience.

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How to promote your software product

 

Try various promotional offers

Promotional offers play a very important role in grabbing new customers. When you are new in this business, the first thing is to make others believe that you are offering genuine products. People should trust your product over others.

There are several ways that may help you in winning the trust of your customers. Software or application with a security badge promotes a sense of security among customers. If you start providing a money-back guarantee, your customers will trust you even more.

When you own a website for the software, you can invite experts to write something about your product on the website.

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How to promote your software product

 

Use social media platforms

Social media platforms are great means to promote your products. The social media platform has become one of the best places for influencers. It has become very common nowadays as almost everyone uses social media platforms.

There are many social media platforms available today, however you should start by working out where your ideal customers are; is it on Twitter, or are they on LinkedIn? Do they watch video, or prefer to read longform articles? You can have social profiles on all the major platforms, such as Twitter, LinkedIn, Instagram, YouTube, Facebook profile for more ease.

The biggest advantage of social media platforms is that it provides you with enough ways to engage our audience. Using the right social or marketing software, you can hold small contests, surveys, etc. Such activities not only helps you to engage people but you can also know about the mindset of people. Such knowledge can help you a lot in making strategies for your future.

When you are planning to launch software for smartphone usage, you should start with social media platforms.

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How to promote your software product

 

Submit to software directories

This is one of the easiest ways to promote your software product to the right audience. When your software is ready, you should start looking for all the suitable websites and other platforms that people use to find, compare or download software. One such example is us! If you are an Australian software product, we want to list your software in our comprehensive directory.

You can make a careful analysis to know more about such platforms. Once you have found the right websites for you, you can then publish information about your software on each platform. Some sites will be free, and others will be a small to large investment, typically annually or monthly.

Once you have added your software product on all such platforms, keep an eye on the traffic. Using Google Analytics, you can watch and compare and work out which of these sites are bringing you the right qualified traffic.

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How to promote your software product

 

Engage with media and influencers

Traditional media may not be a large source of traffic, however their online equivalents often are. Websites that list new software, or interview startup founders and the like, are perfect places for you to build a profile and engage with userbases.

We’ve previously published an article, listing 17 places to promote your startup. You can start the process of engaging with media and influencers, by having a read of this, and pick the ones that seem to be the best fit for your software customer profile.

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How to promote your software product

 

Start an affiliate program

Many software companies swear by having an affiliate program. Many software creators and founders believe this is the best way to increase the sales of your software. The best thing about affiliate marketing is that you have to pay here only when you get results. Affiliate techniques have been designed specially to give the software product more exposure. The techniques used here are very efficient in bringing more traffic to your software product.

There are several affiliates who are also good bloggers having a strong reader base. You can approach such affiliates and ask them to feature your software in their articles. See this article which explains the pros and cons of affiliate marketing.

There are several ways in which the affiliates can charge you. Some affiliates charge on the basis of leads generated, some charge on a “per click” basis, while others charge based on the number of sales. You can opt for any method as per your demands and abilities.

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How to promote your software product

 

Test paid advertising

It can take a lot of time to build up search engine optimisation, create a social audience and the like, in order to spread information about your product online. An alternative, although paid, is by embracing advertising, such as PPC (pay Per Click), which, done well, can really help in giving you some fast and effective results.

There are pay per click advertising networks or services, such as Google Ads and Facebook Marketing, etc. If you run the right types of advertising, and constantly tweak it to increase conversions, PPC advertising can deliver a great result for software creators, and allow you to reach a large number of people in a short span of time.

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How to promote your software product

 

Consider offering a lifetime deal

There are a number of websites that offer ‘lifetime deals’ of various software products, such as AppSumo and Stack Social. Platforms such as these are always looking for fantastic deals for their audiences, so consider offering a cheap lifetime deal for a short period at the start, to get a customer base quickly.

Be warned though, adding their cut or promotional costs, as well as the heavy discount you offer, means you are likely only covering costs. Be careful not to wipe your own market out by offering it for too long or too cheap.

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How to promote your software product

 

Final thoughts

Obviously, creating a very comprehensive list of all the different methods and mediums to promote your software product cannot be done in one article, such as this. However, I hope that you found value in this high level view of ten of the more popular and effective methods. Once again, the promotion methods I covered in the above, were;

Choosing the most effective way to promote your software product is a mix of both research and testing. Try a number of the above methods, and find which ones work best for you, your industry and your target market.

Remember also, to keep detailed notes of results. Ensure that you have installed Google Analytics, so that you and your team can measure all the metrics that you can, in order to take the guesswork out of the promotion process. All the best of luck!

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