Email newsletters are still one of the best ways to drive traffic to your blog and spread the word about you and your business. It doesn’t matter if you’re just starting out and want to know more about how to drive traffic to your blog and create content that will keep your readers coming back for more.
Or, if you’re ready to take your blog to the next level and want to learn more about creating an email newsletter campaign that will help you do that. In this blog post, we’ll be going over everything you need to know about creating a newsletter campaign for your blog.
We’ll be covering everything from choosing the right newsletter service to learn more about, tips on writing emails that will drive traffic to your blog and finally, how you can create a successful newsletter strategy to grow your blog and drive traffic to it. Let’s get started.
What is email marketing?
Email marketing is the process of sending emails to an email list, either using your own list or another one that you’ve collected. It’s often called out as a “content strategy” for online businesses, and for good reason. While you can use a professional website builder to make your site look attractive, you still need an additional strategy to attract visitors to your content.
Sending emails to an email list is an essential way to keep your existing customers happy and bring new ones to you. In fact, many marketers will tell you that without it, you’ll struggle to grow your business. All kinds of businesses use it to grow their businesses, from ecommerce stores to SaaS companies, travel companies to health and wellness businesses.
If you want to grow your business, you need to make sure that you’re using email to grow your list.
Deliver great content in your newsletter
As mentioned above, we’d be remiss if we didn’t start by saying that your newsletter is your number one way to drive traffic to your blog. The content you put in your newsletter is extremely important, as it will drive traffic to your blog, increase signups and help create a stronger brand.
Since you’re using newsletters to grow your blog and drive traffic to it, it’s important that the content you choose to include in them is helpful content that will help your audience.
The readers of your newsletter need to walk away from reading it with a few key takeaways, like what you want them to do next, how you can help them, and a final call to action that can help them sign up for your emails or purchase from you.
Create an effective newsletter template
Along with your chosen marketing software or email newsletter system, the template for your newsletter is going to be the backbone of your newsletter campaign. You want it to be unique, catchy, and easy to digest. You also want to put your readers in mind when creating your template. You want to make them think of your brand and what they want to learn more about.
First off, think about who reads your emails and who you want to drive traffic to your blog. When you’re creating your template, think about whether you’d like to help more customers or get more signups from this email. Next, think about what’s happening in your industry.
What are some of the trends and topics that are currently happening in your niche? Are there any that you feel are under-discussed or aren’t talked about enough? Finally, think about what else you can include in your template to make it even more helpful and valuable to your readers.
If this seems like too much work for you, consider using an AI tool like Jasper to help you create a working newsletter template. Jasper AI has GPT-3 as its framework and its training dataset includes millions of great newsletters across all niches. It can whip up something good in less than a minute.
For example, you might want to include a “best-practices” section or a section on how to get more signups from your email list.
- Email newsletter example (Source)
Create a follow-up campaign
When creating your newsletter campaign, you’re going to want to create a follow-up campaign. You need to send out your first emails to your readers and create a template for them. Then you need to follow up and remind them about your blog. And tell them about your updates and new content that you’ve put up.
This is a crucial step to growing your list and driving traffic to your blog. As mentioned above, without a newsletter campaign, as soon as you stop sending out emails, you’ll lose the traffic you’ve created for yourself. You’re going to want to follow up with your readers on a regular basis.
You can do this by using your marketing software to send them emails every few days or weeks. This reminds them about your blog and let them know about the new content you’ve posted. This is a great way to keep your readers happy, keep them interested in your blog and grow your list.
How to grow signups from your newsletter
There’s one last thing that you can do to help grow your newsletter campaign and make it even more powerful. This is the “how to grow signups from your newsletter” tip. And it’s going to be incredibly helpful for growing your list and your newsletter.
We’re not going to lie; it’s going to take some work. However with a little effort, you can create emails that are extremely helpful and useful for your readers. You can create an email series that you can use to help them learn more about your niche and what you offer them.
You can create a series of emails that teach your readers about certain topics or offer advice and tips to help them grow their blogs. You can create a list of questions that you can use to help your readers learn more about CRM software, wood fired pizza, kitchen renovations; whatever it is that you’re writing about.
Or, you can create a helpful guide that walks your readers through a step-by-step process on how to do something on your blog. There are so many different ways that you can grow signups from your newsletter, but the best thing you can do is create helpful emails.
Make your email newsletter campaign personal and on brand
The final tip we have for you is to make your emails personal and convey your brand message. You want to make your emails unique and make them feel personal. If you want your readers to feel like they know your brand personally, try to convey that in your emails.
This is an extremely important tip. You want your readers to feel like they know you and your personal brand. You want your readers to associate your emails with your personal brand, not your business brand. It might sound a bit odd, but it’s true. You want your readers to associate your emails with your personal brand, not with your business branding.
These will help your readers feel like they know you and your brand personally, and they’ll be more likely to sign up for your emails and buy from you.
There you have it! Those are my favourite tips and tricks for creating a successful email newsletter campaign. By implementing these tips and tricks, you can create a powerful newsletter campaign for your blog and boost your traffic.
The best way to guarantee that you’re delivering great content in your newsletters and that your follow-up campaign is successful is to keep testing and refining your newsletters.
You’ll never know what will work best until you try it out. You can’t succeed if you don’t try, so what are you waiting for? Get started with your email newsletter campaign right now.
About the Author
Andrew Conway is an amateur photographer and keen writer. Andrew is in his last year of his Journalism degree in University.