If your software product has been added to the Australian Software Guide, congratulations! You’ve joined an esteemed bunch of great products. We have likely done the basics when adding your software product listing, and now that you have access to your listing, it’s time to make it look great!
Being included in the Australian Software Guide means that Australian business owners and consumers are more likely to find your product, plus your listing helps your website obtain great SEO benefits, The better your listing looks and reads, the more chance that you’ll get attention, so read on to learn how to create a great product listing.
Sign up to Australian Software Guide
The first step, if you haven’t already, is to sign up as a user on the site. You can do so here. Once done you will receive an email confirmation. Once you have completed your profile as much as possible, send an email to miles at this domain and let me know which software listing you wish to claim.
Log in to your dashboard
Start by logging in to your product owners dashboard, using your provided username and password. Once you’re there, you can view important statistics such as listing viewers and reviews, etc.
Now, to edit your Australian Software Guide listing, click on the Listings menu item on the left hand side menu, to see your product(s).
You will arrive at a screen like below. This screen will show any software products associated with your account.
Step 2 Edit your Australian Software Guide listing
Each row has three small dots on the right hand side, which give you three options. There is Remove, Change Plan or Edit. To make changes to your software product listing, we will want to click ‘Edit’
Product listing edit screen
The product listing edit screen shows you all the fields you can add, edit or delete for your product.
For both search engines and human readers, the more complete the information on your listing, the better. Ideally, every field has up to date information and you keep it current.
Let’s go through each field, and give some examples.
Step 3 Edit your Australian Software Guide listing
Editing your software product listing
Listing Title
This is your product name. Please don’t add marketing words which are not usually part of your product name. For example, ProductX vs ProductX Small Business Accounting Software
Tagline
This is a short tagline or marketing phrase related to your product. Ideally less than 10 words.
Phone
If you have a public support phone number, please put it here along with area code.
Website
This is your main product website. Typically the homepage. You can use UTM code to qualify that clicks came from the Australian Software Guide if you’d like.
Category
This is the single most appropriate category for your product to be listed under. We try to keep these categories succinct but useful. If your product has no category that seems suitable, please get in touch.
Social Media
The more social media channels you have, the better. You can add Facebook, Twitter, LinkedIn and plenty of others.
Description
This is a detailed description of your product. Ideally between 100-300 words. Please ensure that you write your description in the third person, so swap any we/us to them/name instead. Try not to use too many formatting options besides bold and italic.
Tags or keywords
Please add between 3-5 keywords or tags that are relevant to your software.
Video
If you have a video demonstration or intro video on YouTube or Vimeo, please include the link here. That’s the URL not the embed code.
Images
We encourage you to have between 3-5 images, 72dpi, and at least 800×600 pixels, to populate the top gallery. Ideally show your product screens, and maybe someone using the product.
Business logo
This is your product logo. It should only be the logo, and not a large banner, screen shot or advertising material. You should get your product logo with the help of a graphic designer or by doing it yourself with a logo maker.
Step 4 Edit your Australian Software Guide listing
Once you have added and edited all of the fields, you can then click Update
Summary
Keeping your software product listing up to date and attractive on this website ensures that you will attract more customers than a half baked empty listing. Our entire purpose is to encourage people to visit your website or social media channels and try your product out. Your help in keeping your listing great will help us achieve just that.
