Do you want to build a mobile app?
If your answer is Yes then the next question can be why do you want to create a mobile. If you want to jump on the bandwagon to be an online startup owner without any prior strategy just for the sake of money, your app will fail. Mobile is a competitive field. According to Statista, more than 2.59 million apps are available for download in the Google Play Store.
Most of these apps are free to download. The surprising fact is that only 1% to 2% of apps are triumphant in generating revenue, while other apps are dud with no chance of revenue generation. Read this blog to know the step strategy you can follow to survive the competition in the mobile app development segment.
Step:1 Pre-Development Phase
In this phase, you need to know the problem you want to solve with your app. If you study the history of a unicorn, most of these startups are solving any problem. Take Uber as an example. This ride-sharing app provides relief to daily commuters of metropolitan cities. In 2021 Uber earned $ 17.4billion in revenue. If you will solve the problem of any community, you will ultimately generate profit.
Most people ask how they can know about community problems.
- First of all, you need to select the genre of your app. You can use the health, gaming, technology, shopping, and education segment.
- In the second step, make a list of problems users are facing. If you want to create a health and fitness mobile app, you can update people about their daily calorie intake and can inform people about the benefits of healthy eating. Your USP can be the delivery of organic and fresh food to diet-conscious people through your app.
Whatever niche you have chosen for your mobile app development, search the demand using Google Keyword Planner Tool. This tool helps you know the number of people who are searching the app related to your niche.
Step # 2 Identify your competitor’s strategy
Now you know the problem you will solve with your app, proceed to the next step that is competitors’ analysis. You should see the app name, business model, rate & reviews, and the number of downloads of your rival app.
- Make sure that your app name grabs the user’s attention. Analysing your competitor’s name can help you in determining keywords.
- The business model of your competitors can provide you with an idea about the monetisation strategies you can use.
- Read the review of your rival app if they are positive monitor which features have gained the user’s trust. If you have seen a negative rating, check which type of features have to face the wrath of users, and also monitor the reason for it.
- You can not check the number of downloads of your rival app on the app store app listing. You can see the number of downloads with the help of a tool called Sensor Tower
Step:3 Create The Features
If you have done your market research and competitor analysis then the next step should be the selection of features you want in your app. Here is the list of some features you must include in your app
The attention span of most people is short, and make sure that you provide easy navigation. If you are not adding value to the experience of your user, your competitor will. Give clear instructions to your users. All of this will encourage internet users to download your mobile application.
Loading speed play role in enhancing the user experience. In today’s, digital world people will revert back if they see the loading sign for more than 3 seconds. Simple and quick should be your two mantras when designing your app.
High-quality image resolution
Make sure that you use HD-quality images and graphics in your app design. Clutter images can irk users which will be the main cause of the failure of your app.
Be flexible in the choice of your app platform.
There are two main app publishing platforms. One is android and the other is iOS. You have to use different programming languages and tech stacks. If you are creating a mobile app for your business it is better if you are available on both platforms.
Privacy and security
The issue of cyber threats is increasing day by day. Many hackers are stealing the personal data and bank detail of users by placing the malware. Make sure that you take adequate security measures to provide data safety.
Step:4 Hire an app development company
After following all the steps, now get ready for one of the most important tasks which is hiring an app development team. Different online companies are working in this field, you can take the services of any company. If you are hiring an individual expert for your app development, here is the list of the expert you need to make your app development process hassle-free.
This person will communicate with you on behalf of the whole app development team
UI / UX designer
Both of these designers will be responsible for enhancing the user experience. The UI/UX designer assists you in the creation of buyer persona and prototype design.
This person is responsible for data storage and will be responsible for displaying data to relevant users. This designer will also build a framework and IDE. Your back end developer should have the prior knowledge and experience in programming languages like python, PHP, Ruby
iOS app developer
The iOS app developers should be experts in Objective C and swift because these two languages are required in the development of the Apple mobile app. They should have expertise in XCode-IDE which is the main development tool for iOS and iPad.
Android app developer
For android app development, you need a developer with high-level expertise in Kotlin and Java. Your app developer should know all the important details about Android Studio which is considered IDE for android apps.
Quality assurance engineer
This person will be responsible for maintaining the quality of your app. QA engineers do automatic testing and make your app bug free. They also monitor the challenges that users might face and make your app ready to release.
Step:5 Publish your app
After all the work done by your team, get ready to publish your app. If you have made an android app, publish it in the Google app store. You need to publish your iOS app in the Apple play store.
Step:6 Marketing of your app
Marketing is one of the most significant steps that can help you in creating brand awareness. If you have designed an app for your new start-up you need to create digital marketing beforehand.
An increase in the number of downloads will enhance the ROI of your business.
You can use all of these steps as guidelines to create your mobile app and for the app development process. Make sure that you keep a close check on the development cost of your app. Ultimately you want to earn money and you can earn the revenue by keeping a check on budget and creating a bug-free app.
About the Author
Muhammad Shoaib is a creative B2B writer, blogger and tech geek who likes to write about emerging technologies and latest trending topics such as B2B marketing, digital marketing, web designing, creative designing and more.