Building an online presence for your business is no longer a choice unless you want to miss out on a massive customer base on the internet. But creating a web presence goes beyond only having a basic website, rather you need one that offers an excellent user experience. An excellent UX is all about usability, accessibility, and navigational ease of the site. These factors work together to impress the visitors, maximise the chances of conversions, and bring them back again for repeat buying.
UX goes beyond the aesthetics of the site and extends to its feel too. The worst mistake you can make is to take a set-and-forget approach to UX design. Instead, you need to make conscious efforts to reassess it and revamp its look and feel time and again. It makes sense to go the extra mile to enhance the existing UX of your website to achieve the objective of higher conversions and retention. Here are some steps that can help.
Simplify the interface
It is easy to believe that a fancy interface makes your website impressive, but the truth is that it does just the opposite. The best way to start with the enhancement of the existing UX is by making it as simple as possible. Simplicity means eliminating the redundant components in a design and sticking with the bare essentials.
It will simplify the navigation for the visitors as they will not need to struggle to find the product, service, or content they want. The simpler the design, the better is the UX.
Ensure consistency in user flow
After simplicity, focus on bringing consistency in the user flow to give visitors a better UX as they drop in. Each page and element of the site should be compatible and consistent in terms of design. If they do not see consistency, users may feel they are on a different website as they navigate between pages.
It breaks the flow, and there are good chances that visitors will abandon the site due to such gaps and lags. Conversely, they will stay and convert if the experience is consistent and seamless all across the website. Consistency breeds comfort and credibility, so the visitors have a valid reason to choose your brand and offerings.
Embrace the dark mode trend
When it comes to enhancing your website’s UX, keeping it in line with the latest trends is equally vital. Being on-trend with the design keeps your web presence competitive in the tight market, where look and feel sells. Embrace the dark mode trend as modern users prefer to switch from regular to dark mode.
Check https://setapp.com/how-to/use-dark-mode-on-mac to understand how Mac users do it. Allowing the users to turn the dark theme on or off with UI control is an excellent idea. If you give them the freedom to opt into the mode manually, they will be happy to visit your site often.
Minimise page loading time
Page speed is as much a part of the UX as the look and feel of your website is, so it is an element you must include in the enhancement strategy. Any site that takes more than a couple of seconds to load is bound to lose visitors even before they come.
They are most likely to ignore your presence and switch to another fast-loading site. Moreover, they may never visit again, thinking that your website is a slow one. It also harms your web presence from the SEO perspective, as slow speed pushes your ranking down.
Ensure that users can accomplish their primary goals quickly and easily, without having to wait forever for the site to load. Keep track of the load time and optimise it when needed.
Like site speed, mobile responsiveness is a subtle but crucial aspect of user experience. A website must render seamlessly on mobile devices, or you may end up missing out on a broad customer base. A lack of mobile-friendly UX can harm the search ranking as well because it is one of the key factors that decide the placement of sites on the top.
When you start a UX enhancement initiative, check the responsiveness feature and set things right if there’s an issue. You may have to rework the design to ensure that it fits all devices and screen sizes seamlessly. It may take some time and effort, but it is only a small price to pay.
Working on your website to deliver a better user experience is a worthwhile effort, even if you have to do it time and again. It makes search engines happy and impresses your customers. There are good chances that the site will quickly climb up the search rankings. You must assess the existing UX regularly and absolutely go ahead with this win-win initiative when you think it lacks somewhere.